Big news came out this week for BTS ARMY. BTS Jimin has a new job. He is now the Global Ambassador for LADOR. LADOR is a famous hair care brand from Korea. This news is very exciting for the ARMY. Everyone is talking about it on social media.
Jimin is famous for his beautiful voice. Also, he is famous for his amazing dancing. But now, he is famous for his shiny hair too. LADOR chose him to be their new face. This partnership is a perfect match. Jimin always looks elegant. LADOR wants to show that their products make hair elegant too.
In this article, we will talk about everything. We will look at the announcement. Then, we will learn about LADOR. After that, we will see why Jimin is the best choice. Finally, we will look at how fans are reacting. So, let’s get started!
The Big Announcement: BTS Jimin x LADOR
On December 9, 2025, LADOR posted a video. It was a short video. It only showed a silhouette. The caption said, “WHO?”. But fans knew immediately. They knew it was Jimin. They know his shape very well. Later, LADOR posted the official photos.
The photos are stunning. Jimin looks handsome. He has blonde hair in the pictures. His hair looks soft and shiny. He is wearing a simple white shirt. The photos show his natural beauty. Sure Magazine also posted about it. They said Jimin is the cover star for December.
The campaign has a cool name. It is called “Where Star Power Meets Haircare Innovation.” This means Jimin is the star. And LADOR is the innovation. Innovation means a new and good idea. So, they are working together to make hair care exciting.

Why Is This Important?
This is important for a few reasons.
- First, it is Jimin’s first hair care deal. He has worked with Dior. He has worked with Tiffany & Co. But he never worked with a shampoo brand before.
- Second, LADOR is a Korean brand. Jimin loves representing Korea. It is nice to see him support a home brand.
- Third, fans love Jimin’s hair. He changes his hair color a lot. So, fans trust him with hair advice.
What is LADOR?
You might ask, what is LADOR? Maybe you have not heard of it. LADOR is a professional brand. This means salons use it. But you can use it at home too. It was started in 2007. They want to give you “salon care at home.”
Their products are very popular in Korea. Now, they want to be popular everywhere. That is why they hired Jimin. He is famous all over the world. If Jimin uses it, people in America will buy it. People in Europe will buy it too.
Famous LADOR Products
LADOR has many good products. Here are a few famous ones:
- Keratin LPP Shampoo: This is their best seller. It has protein in it. Protein makes hair strong.
- Perfect Hair Fill-Up: This is a special treatment. You mix it with water. It turns into a cream. It fixes damaged hair.
- Wonder Hair Oil: This makes hair shiny. It stops hair from being frizzy.
Because of Jimin, these products are selling fast. Many stores are already sold out. This is called the “Jimin Effect.” When Jimin touches something, everyone buys it.
Why LADOR Chose BTS Jimin
LADOR picked BTS Jimin for a reason. He is the “It Boy” of Korea. But there is more to it. Jimin has a special vibe. He is soft but strong. He is elegant but cool. LADOR wants its brand to feel the same way.
Also, Jimin works very hard. He practices dancing for hours. He sweats a lot. But his hair always looks good. LADOR products help with that. They clean the scalp. They fix damage from heat. So, Jimin is the perfect proof that the products work.

Furthermore, Jimin is honest. Fans trust him. If he says a product is good, it is usually good. LADOR knows this. They know the ARMY trusts Jimin. So, this partnership builds trust for the brand.
BTS Jimin: Iconic Hair History
Let’s talk about Jimin’s hair. Over the years, he has had many colors. He is a hair chameleon. A chameleon changes colors. Jimin does too.
The Colors We Love
- Orange: In the “Run” era, his hair was bright orange. It was very famous.
- Pink: For “Spring Day,” he had pink hair. He looked like a fairy.
- Silver: For “Blood Sweat & Tears,” he had silver hair. He looked like a prince.
- Blonde: He loves blonde hair. It matches his skin tone perfectly.
- Black: Sometimes he goes back to black. It looks very natural and clean.
Changing colors hurts hair. Bleach damages hair. It makes hair dry. But Jimin’s hair always looks healthy. Maybe he was using LADOR this whole time! Now, fans can use what he uses. They can dye their hair and fix it with LADOR.
The Fan Reaction: ARMY Goes Wild
As soon as the news came out, the internet exploded. Twitter was full of Jimin pictures. The hashtag #JIMINxLADOR was trending. It was number one in the world.
Fans are very happy. They are making jokes too. One fan said, “I will drink the shampoo for Jimin.” Of course, do not drink shampoo! But it shows how much they love him.
Another fan said, “Finally, I can have hair like Jimin.” Many fans are posting their orders. They are buying the blue bottles. They are posting pictures of their receipts. LADOR must be very happy. They are making a lot of money this week.
Sold Out Everywhere
It is hard to find LADOR right now. The website crashed. Too many people visited at once. This happens often with BTS. When Jungkook drank Kombucha, it sold out. When Jimin wore a specific sweater, it sold out. Now, it is shampoo.
If you want to buy it, you must wait. You can check Amazon. You can check Olive Young. But you might have to wait for a restock. So, be patient.
How to Use LADOR Like Jimin
Do you want hair like Jimin? You can try his routine. We do not know his exact steps. But we can guess. Here is a simple routine using LADOR products.
Step 1: Cleanse First, use the Keratin LPP Shampoo. Wet your hair with warm water. Put a little shampoo on your hand. Rub it on your scalp. It does not have bad chemicals. It cleans gently. Then, rinse it off.
Step 2: Treat Next, use the Hydro LPP Treatment. This is like a conditioner. But it is stronger. Put it on the ends of your hair. Do not put it on your scalp. Leave it for 5 minutes. Then, wash it out. Your hair will feel soft.
Step 3: Special Care Once a week, use the Perfect Hair Fill-Up. Mix the blue bottle with cold water. It gets creamy. Put it on your hair. Wear a shower cap. Wait for 10 minutes. This fixes broken hair. It is like magic.
Step 4: Shine Finally, dry your hair. Then, use the Wonder Hair Oil. Put a tiny drop on your hands. Rub it on your hair tips. It smells very good. Now, you are ready to go!

What Comes Next?
This is just the beginning. The partnership just started. We will see more soon.
- Commercials: We hope to see a TV commercial. Maybe Jimin will flip his hair in it.
- Photocards: K-pop fans love photocards. Maybe LADOR will give photocards with shampoo. If they do, fans will buy ten bottles!
- Events: Maybe Jimin will do a fan sign event. Fans could meet him and talk about hair.
Jimin is currently serving in the military. But he prepared a lot of things. He recorded songs. He filmed videos. And he did this photoshoot. He worked hard so fans would not be lonely. This LADOR campaign is a gift for fans. It keeps his face in the news while he is away.
BTS Jimin x LADOR
Jimin is the new face of LADOR. This is great news for 2025. It brings together a top star and a top brand. Jimin fits the brand perfectly. He is elegant, beautiful, and authentic.
Fans are already loving it. The products are selling out fast. This shows Jimin’s power. He is not just a singer. He is a global icon and can sell anything. But he chooses good brands. LADOR is a good brand. It helps people feel confident.
So, are you going to try LADOR? Do you want shiny hair like Jimin? You should try it. It might make you feel like a star. Keep an eye out for more photos. And remember to take care of your hair!
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